Companies usually invite media people for product launches but Kraft has done something different this time around. When I made it to Cantinetta last wednesday, I was pleasantly surprised that the event was for a cause! There’s something about helping people that really make us feel so fulfilled.
Since Christmas is fast coming, it would be so nice that we can be part of something that would help our less fortunate countrymen be happy in this holiday season. Kraft has come up with something inspired by their product, Miracle Whip. It’s called Miracle Machine.
If you didn’t know, Miracle Whip is made from eggs, oil & sugar but it was a bit tricky to blend the emulsion to the desired consistency. Thus, a Kraft engineer developed a machine that could blend the ingredients properly and thus it was called Miracle Whip.
Miracle Whip is taking the miracles outside the kitchen too with its Miracle Machine. As I listened to the speakers explain the cause and what Miracle Machine is, I was thinking that I would check out the application as soon as I got home. To experience it myself. It really sounded so promising and I wanted to really be a part of it. Considering my mom and I have so many things like clothes and books to give away, I felt we’ve finally found the means to do it.
Miracle Machine is a Facebook application where the goal is to get all of us and our friends, as well as all of their friends to work together to help the less fortunate. Let’s face it, most of us are internet addicts and Facebook is the most successful social networking site. Why not spare a few minutes and resources to help out via Miracle Machine then we can continue on with playing Farmville or checking out our friends’ status updates.
As Kraft launches Miracle Machine, they wish to whip up 12 miracles in 12 days through Facebook in time for the Christmas Season. Each miracle hopes to help 1 group. For the 12th miracle though on the 12th day of December, a fully functional miracle conduit will be made available to organizations who need it and people with something to give.
- Kythe Foundation hopes to help Angelalyn Magalano, a 13-year-old angel who suffers from Nephoric Syndrome & psoriasis by making her wish come true of meeting a pilot and talk about flying.
- Jamboree Mountaineers hope to make the indigenous tribes’ Christmass in Wawa, Montalban merrier by trekking there and delivering food for Noche Buena.
- Childhope Asia hopes to keep street children warm this Yuletide Season by providing them with new underwear & clothes.
- Kaeskwela hopes to fill the empty libraries of public schools in far-flung areas in the country with educational books.
- The Philippine Animal Welfare Society (PAWS) hopes to find abandoned dogs & cats new families to take them in by making them adoption-ready through grooming.
- Sagip Buhay & Philippine General Hospital hopes to provide medical assistance for those who don’t have the means & access to proper healthcare with new blood pressure devices & Thermoscan thermometers.
- Firefly Brigade & Tiklop Society hopes to collect 10 bikes and bike safety gear for people in urban communities to help them get from one place to another faster and safer so they can be more productive in their work.
- Tahanang Walang Hagdan hopes to give back to the 326 volunteers who have selflessly devoted their time to the organization by giving them gifts this Christmas.
- Resources for the Blind hopes to record an audio storybook for blind children to bring them to the world of wonder & imagination.
- Museo Pambata hopes to make 2,000 children happy this Season of Giving by gifting them with pre-loved storybooks and toys.
- St. Martin de Porres Charity Home hopes to spread the holiday cheer with a potluck party for the underprivileged kids under its care.
So how does this work? How do we help through this Facebook application? To start, go to the Miracle Machine Facebook page at http://www.facebook.com/WhippingUpMiracles and click on the Miracle Machine Tab OR you can go directly to the Facebook application at http://apps.facebook.com/miraclemachine.
You’ll see the Miracle Machine in action as illustrated below. You can click “Pitch In” on your chosen miracle and you’ll be given options on how to help.
Like for me, I was interested in helping out PAWS. I was then brought to this part of the machine where they explained what the organization is and what help they need from us. There are choices and we can act on the one that we can make happen. In this case, the choices were:
- volunteer to groom pets
- donate grooming tools
- refer a friend
- share this miracle
- pledge money
I chose ‘share this miracle’ as I know a lot of my friends would love to help PAWS. As I clicked on it, I immediately saw a new status update on my Facebook profile. After a short while, I saw some friends comment and said they wanted to help and are interested. It’s that easy.
In this world we really do leave only a few things that last. It’s how we give back to the next generation, how we treat the least fortunate amongst us, and how we are able to give of ourselves and our time, that will ultimately determine if we lived a life of great fulfillment and difference. I’d like to think that great initiatives such as the Miracle Machine is one of those things that can really provide a difference in the lives of so many people.
I’m checking out the other organizations and options as I write this, I’m thinking of providing books to Kaeskwela, toys and dolls to Museo Pambata & clothes to Child Hope. How about you?